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January 09, 2011

Volkswagen plans to Topple Toyota and GM's global position

Volkswagen AG, the biggest European car manufacturer is gearing up to gain Toyota Motor Corp, Japan's car manufacturer's position as the world's largest auto maker.

Volkswagen is working towards a new strategy to capture the biggest auto manufacturer's spot in the global auto market. The German auto company is also planning extensively for a sports utility vehicle for the American auto market. At present, Volkswagen is coming with two SUVs, Volkswagen Touareg the big SUV and Volkswagen Tiguan, the compact SUV. It is also speculated that the company may come up with a bigger SUV than Volkswagen Touareg.
Jonathan Browning, Volkswagen head, US was heard quoting that the auto company is planning to enhance mainly in the compact SUV segment. The company is also thinking about establishing larger SUV is the current array of its portfolio.
 Volkswagen earlier stated that the company plans to more than double its sales in the American auto market nearing to 1 million cars by 2018. As per the German auto company's new strategy or the US car industry, it will help Volkswagen to acquire General Motors and Toyota's market position.
It being heard that the company is also speculated to come with a new assembly unit for its new saloon in its Chattanooga, the new manufacturing unit by the end of this year. Volkswagen still wants to to be tight lipped about the new sedan but it is being highly speculated that the new sedan can be showcased in the Detroit auto show in January.


cardunia

Author & Editor

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