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January 28, 2014

Mercedes-Benz C-Class GRAND EDITION launched in India

Mercedes-Benz India is celebrating a milestone of developing 50,000th car at its manufacturing unit in Chakan, Pune. To mark this occasion, Eberhard Kern, Managing Director & CEO, Mercedes-Benz India rolled-out the new C-Class GRAND EDITION from its assembly line. Mercedes-Benz is the only luxury car manufacturer in India to achieve this milestone. The petrol version of the C-Class GRAND EDITION has been priced at Rs. 36.81 lakh, while the diesel version is tagged at Rs. 39.16 lakh (ex-showroom, Pune).
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India said: “Touching the 50,000 cars landmark marks the beginning of a next growth chapter for Mercedes-Benz in India. With our customer centric focus specifically in line of products, network, aftersales and unique brand experiences have played a significant role in our success. The outstanding acceptance of all our products is a testimony to the success of that approach. I would like to thank our customers and congratulate the passionate team at Mercedes-Benz India on this achievement. We are committed to the India story and the market potential and will continue to increase our investments in our facility and infrastructure. The current capacity will be doubled by end of Q1 2014 and we will soon commence local assembly of newer models, making the company ‘future ready’.
Mr. Kern further added “The C-Class GRAND EDITION embodies Mercedes-Benz's uncompromising style, design and performance. The C-Class remains one of Mercedes-Benz’ best-sellers in the competitive entry level luxury sedan segment with more than 19,000 units sold till date. To celebrate the 50,000th Mercedes-Benz roll out from our benchmarking plant, we are delighted to present the ‘The new C-Class GRAND EDITION’ in both petrol and diesel versions for our discerning patrons.”
The 'GRAND EDITION' features an AMG body styling with front and rear apron and side sill panels and 17-inch 5-twin-spoke light alloy wheels with black AMG hub caps. It also comes equipped with "GRAND EDITION" badge on the wings with chromed tailpipe trims and Intelligent Light System with Bi-Xenon headlamps, cornering light function, adaptive high beam assist, LED daytime running lamps & headlamp cleaning system further adds to the exterior appointments. It now gets the finned radiator with integrated Mercedes-Benz Star and tinted-panoramic glass sunroof with one-touch function.
The interiors of the C-Class GRAND EDITON features sun visors with illuminated mirrors, interior mirror auto dimming and door sill panels in the front & rear with the front panels sporting the Mercedes-Benz lettering.



Author & Editor

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