Ford has been ahead of the curve when it comes to driver distraction – in both inviting potential sources of distraction into the car and then offering technological solutions to help keep drivers focused on the road. Ford's Sync and MyFord Touch systems are happy to make phone calls, play music from your phone, run smartphone apps, read text messages aloud, and allows you to manage almost all of it via voice activation.
However, as industry-leading as Sync's functionality may be, it's come under scrutiny from some safety researchers who insist that all such technology, even when it's voice-activated, is distracting. Ford certainly doesn't want its competitive advantage undermined, and with the National Highway Traffic Safety Administration kicking around recommendations to combat distracted driving, proposed rules that could render navigation systems useless, the topic is certainly a hot one.
So that brings us to today's press release, in which Ford touts its research into what it's calling a "driver workload estimator." That five-dollar phrase is a convoluted way of saying the automaker is trying to figure out how to make its cars automatically block some of the functionality of Sync and MyFord Touch, especially incoming phone calls or text messages. Of course, Ford does not want this automatic activation of the do-not-disturb feature that's already part of MyFord Touch to make customers any more frustrated with the system than they already are. Thus the desire to incorporate biometric feedback into the system.
Ford says it can gather temperature, heart rate, and respiration through a special experimental steering wheel and seat belt. The car's computer could then use this information to augment data already coming from the rest of the vehicle to determine if it's not a good time to notify the driver that, say, her sister just accidentally butt-called her from the bar. While you could make the case that it's really never a good time for such a call, Ford is more concerned with keeping the phone from ringing when you're trying to merge into heavy freeway traffic.
And when might you be able to purchase such electronic wizardry? No time soon. We talked to Jeff Greenberg, Senior Technical Leader at Ford Research, and he told us that the company has no current production plans for the technology, as it's concerned about how customers will react to it. "We do have a lot to learn about what customers will accept," he said. Scroll down to read the full press release.
