Mercedes-Benz has confirmed it will build a new compact SUV based on the versatile MFA platform, which underpins the new A-Class and soon to be launched B-Class. The modular front-wheel-drive platform will enable German manufacturer to keep costs in check and position the new model to compete with the BMW X1 and the Audi Q3.
The news was confirmed at Mercedes’ Rastatt plant in Germany, where the crossover will be produced along with the A-Class, B-Class and other upcoming entry-level models. The new model is expected to be called the GLA, based on Mercedes philosophy – wherein GL stands for SUV and the A denoting its small size. No details about the launch have been confirmed and we are not expecting this model to be production ready before 2014. However, the car might make debut in concept form at one of the more significant Motor Shows, early next year.
The GLA will get both petrol and diesel options, powering the front wheels, while a more powerful all-wheel-drive version might also be rolled-out to compete with the Q3 Quattro and X1 xDrive. The new model will also be the first crossover to get sleek and aggressive new Mercedes styling, seen in their new range of cars like the CLC and the new A-Class.
The compact crossover is one of the missing links in the Mercedes range and also one of the important products for the Merc’s 2020 growth strategy. This segment has seen significant growth in recent past and Mercedes has been losing numbers to its German rivals due to lack of appropriate product.
As for India – this model will be made available here immediately after global launch, looking at its rivals’ numbers. The X1 is the highest selling model for BMW in India, while Audi sold 500 units of the Q3 within one week of the launch.
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