Mercedes-Benz, the German auto-giant, has unveiled the vivacious CLA 45 AMG sedan at the 2014 Indian Auto Expo. It is sure a royal treat by the luxurious carmaker to its royal fan base throughout the nation. The company has hinted that this aristocratic saloon would go on sale by the second half of 2014.
February 05, 2014
January 20, 2014
Mercedes-Benz has announced it will launch 10 new products in India this year and it has already brought in its flagship model, the new S-Class in the first week of 2014. The other nine products include mostly AMG, however the biggest launch of the year for the German manufacturer will be the GLA, which will be the compact SUV. The CLA is likely to get pushed to 2015 as Mercedes-Benz might focus more on the GLA than the CLA.
January 14, 2014
Pursuing the successful business strategy of ‘2013 Year of Offensive’, which saw the company launch fascinating products, expand network spread, create exciting brand experiences and value added after-sales initiatives; Mercedes-Benz India today announced its strategy for 2014, termed as the ‘2014 Year of Excellence’.Eberhard Kern, Managing Director & CEO, Mercedes-Benz India: “We have committed ourselves to make 2014 as the ‘Year of Excellence’ as we feel that, as the most admired automotive brand in India, we need to set benchmarks in the Luxury segment. We are sure that our strategy shall eventually lead to better customer satisfaction and loyalty eventually leading to our profitable growth in India.” ‘Year of Excellence’ encapsulates striving to achieve excellence in the vital areas of business operations that includes fascinating products, exciting brand experience and retail programmes.
December 27, 2012
Mercedes-Benz launches the C-Class at Rs 29.9 lakhs and E-Class Sport Edition at Rs. 39.9 Lakhs in india
Mercedes-Benz India today launched a Sport Edition of its flagship sedans the C-Class and the E-Class. The Sport Edition of the C-Class 220 CDI and the E-Class 220 CDI Sport Edition was launched by Mr. Peter Honegg, Managing Director & CEO, Mercedes-Benz India and Mr. Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India.
The C-Class and the E-Class flagships sedans have been Mercedes-Benz India’s highest selling luxury cars in India. The C-Class sedan known for its performance and driving dynamics has sold close to 16,000 units in the Indian market since its introduction. The E-Class sedan that sets benchmark in luxury segment has sold more than 21,000 units till date. The average age of customer in India today is getting more younger & the Sport Edition of the C-Class and E-Class is a tribute to these young, aggressive and trendy emerging new age consumers. The Sport Edition of the C-Class and the E-Class stands distinctively different from any other car in its segment in India, since the dynamic interplay of lines and colors and trims reflect the aggressive driving dynamics of these vehicles.
Peter Honegg, Managing Director and CEO, Mercedes-Benz India said “The degree of customization offered by Mercedes-Benz is unmatched by any other player in the segment. The launch of C-Class and E-Class Sport Edition is yet another step and a testimony to our quest to deliver products that offer distinctiveness, individualization and sportiness – characteristics that define Mercedes-Benz customers of present day.”
Debashis Mitra, Director, Sales & Marketing, Mercedes-Benz India commented “The Sport Edition of the C-Class and the E-Class sedans are highly exclusive products with AMG exterior styling, and host of other sporty features for which a Mercedes-Benz is renowned for. These launches are part of our product offensive in providing newer products and newer variants of existing products to our discerning customers. The launch timing of these cars coincides with the Indian Grand Prix fever which is soon going to grip the nation, especially after the tremendous success of last years race.”
The C-Class Sport Edition features the AMG Body styling with front and rear bumper aprons and side skirts adding to the aggressive and sporty look of the car making it visually more dynamic. The 17-inch 5-twin-spoke light-alloy wheels and the black painted roof with a SPORT badge add on to the sporty appeal of the C-Class Sport Edition. The C-Class Sport Edition comes with halogen lamp and fog lamps and is available in Polar White body color. The C 220 CDI Sport Edition has also been endowed with a distinctive sporty look which spells out the opulence of the car’s interiors which gets Artico upholstery with a Black piano lacquer trim enhancing the feel of luxurious feel of the C-Cass Sport Edition. The car has electric seats adding to the comfort factor of the passengers and a THERMATIC automatic climate control further enhances the comfort factor. The entertainment system of the C-Class Sport Edition comes equipped with an Audio 20 with single CD player, with USB, Aux in and Bluetooth connectivity. The C-Class Sport Edition also gets mirror package. The C-Class Sport Edition continues Mercedes-Benz’s renowned tradition of making the safest cars in the world as the car comes equipped with safety features like PRE–SAFE, NECK Pro, Tire pressure loss warning system. The car’s safety equipment comprises 6 Airbags, an Antilock Braking System (ABS) with Electronic Stability Program (ESP®), an Acceleration Skid
Control (ASR) and Brake Assist. The C-Class Sport Edition has a 7G TRONIC automatic transmission and its 4 cylinder 2143 cc engine has a rated output of 170 hp @ 3000-4200 rpm and a rated torque of 400 nm @ 1400-2800 rpm. The C-Class Sport Edition also uses fuel saving technology like ECO START STOP. It also has advanced features like Agility control suspension and Cruise control.
The E-Class Sport Edition’s aggressive looks owes to its AMG Body Styling that comprises the front and rear bumper aprons and sports side skirts. The new 18 inches 5 spoke light alloy wheels with the black painted roof and a SPORT badge makes the exterior of the E-Class Sport Edition more dynamic. The E-Class Sport Edition has halogen lamps, sports the stylish LED Day time driving light and comes with Direct Control Suspension resulting in a smoother ride quality. The E-Class Sport Edition will be available in Polar White. The interior of the E-Class Sport Edition spells out sportiness and luxury with its artico upholstery and burr walnut wood trim. The mirror package and THERMOTRONIC automatic climate control adds on to the convenience of the passengers while the entertainment package comprises the Audio 20 with single CD player, with USB, Aux in and Bluetooth Connectivity. The E-Class Sport Edition is laden with a host of safety features including a PRE – SAFE, NECK Pro, Attention Assist and tire pressure loss warning system. The car has 6 Airbags with advanced safety features like Antilock Braking System, Brake Assist, and Electronic Stability Programme with Acceleration Skid Control (ASR).
The E-Class Sport Edition is equipped with a 7G TRONIC automatic transmission and its 4 cylinder 2143 cc engine has a rated output of 170hp@3000-4200 rpm and a rated torque of 400 nm @ 1400-2800 rpm. The E-Class Sport Edition also uses fuel saving technology like ECO START STOP and the presence of Advanced Parking Guidance adds to the ease of parking the vehicle with convenience. The C-Class Sport Edition is priced at Rs. 29.9 Lakhs while the E-Class Sport Edition is priced at Rs. 39.9 Lakhs; both prices ex-showroom Delhi.
October 27, 2012
Mercedes-Benz is already at work on the next-generation C-Class sedan, but USA Today reports that the automaker promises to add a convertible model for to the mix as well and will offer it in the US. The new C-Class is expected out next year as a 2014 model, and it will be the first time the C-Class has ever directly offered a drop-top model, likely to be called the C-Class Cabriolet.
Previously, the CLK-Class acted as a convertible based on the smaller C-Class, but it was sized and generally thought of as an E-Class model. There are no concrete details about this new car, but it's almost certain to be the most affordable convertible in the Mercedes lineup, priced less than the $42,900 SLK-Class roadster and well below the $59,070 E-Class Cabriolet. Cars such as the C-Class Cabriolet and the all-new CLA-Class are an attempt to draw younger buyers into the Mercedes family, according to Steve Cannon, CEO of Mercedes-Benz USA.
In addition to the new C-Class convertible, USA Today also says that Mercedes plans a total of 19 new or refreshed models (including 11 in new-to-Mercedes segments) by 2020.
July 17, 2012
Mercedes-Benz has confirmed it will build a new compact SUV based on the versatile MFA platform, which underpins the new A-Class and soon to be launched B-Class. The modular front-wheel-drive platform will enable German manufacturer to keep costs in check and position the new model to compete with the BMW X1 and the Audi Q3.
The news was confirmed at Mercedes’ Rastatt plant in Germany, where the crossover will be produced along with the A-Class, B-Class and other upcoming entry-level models. The new model is expected to be called the GLA, based on Mercedes philosophy – wherein GL stands for SUV and the A denoting its small size. No details about the launch have been confirmed and we are not expecting this model to be production ready before 2014. However, the car might make debut in concept form at one of the more significant Motor Shows, early next year.
The GLA will get both petrol and diesel options, powering the front wheels, while a more powerful all-wheel-drive version might also be rolled-out to compete with the Q3 Quattro and X1 xDrive. The new model will also be the first crossover to get sleek and aggressive new Mercedes styling, seen in their new range of cars like the CLC and the new A-Class.
The compact crossover is one of the missing links in the Mercedes range and also one of the important products for the Merc’s 2020 growth strategy. This segment has seen significant growth in recent past and Mercedes has been losing numbers to its German rivals due to lack of appropriate product.
As for India – this model will be made available here immediately after global launch, looking at its rivals’ numbers. The X1 is the highest selling model for BMW in India, while Audi sold 500 units of the Q3 within one week of the launch.