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October 27, 2012

Mercedes-Benz exec promises C-Class convertible

Mercedes-Benz is already at work on the next-generation C-Class sedan, but USA Today reports that the automaker promises to add a convertible model for to the mix as well and will offer it in the US. The new C-Class is expected out next year as a 2014 model, and it will be the first time the C-Class has ever directly offered a drop-top model, likely to be called the C-Class Cabriolet.

Previously, the CLK-Class acted as a convertible based on the smaller C-Class, but it was sized and generally thought of as an E-Class model. There are no concrete details about this new car, but it's almost certain to be the most affordable convertible in the Mercedes lineup, priced less than the $42,900 SLK-Class roadster and well below the $59,070 E-Class Cabriolet. Cars such as the C-Class Cabriolet and the all-new CLA-Class are an attempt to draw younger buyers into the Mercedes family, according to Steve Cannon, CEO of Mercedes-Benz USA.

In addition to the new C-Class convertible, USA Today also says that Mercedes plans a total of 19 new or refreshed models (including 11 in new-to-Mercedes segments) by 2020.



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